Apple continues to lose market in China for local brands; company revenue over there falls 10%

Apple continues to lose market in China for local brands; company revenue over there falls 10%

Apple is in a growing relationship with the China; visiting, investing, following her laws She now has even a region-specific director.

And as much as she can get a sizable portion of her total revenue out of the country, there is no supremacy of Ma over there, as possibly intended. In fact, as revealed in the financial results of its last fiscal quarter, just yesterday, the opposite of that.

Even with quarterly revenue of $ 45.4 billion, Apple still has the country as its weak point, especially in Greater China. This basically the company yielded 10% less last year's location for C, and much of this due to the loss of iPhone public.

Compared to the same period last year, Apple's revenue in Greater China fell from $ 8.848 billion to $ 8.004 billion (-10%), according to Apple filings from the US Securities and Exchange Commission.

Compared to the previous fiscal quarter, the company fell much further from $ 10.726 billion (-25%). Still, this time of year is usually slower, as there are no major releases and there is a strong expectation for the new iPhones.

China has already generated far more profits for Apple than it currently does. For example, in 2015, on-site revenue reached $ 16.8 billion, double what it currently is. And data published by Canalys for the second quarter of 2017 may give us the explanation for this fact.

Chart with the world's largest smartphone makers

According to the analysis firm, Apple is in second place in smartphone sales worldwide, having sold 41 million units in the last quarter. Who is with the leadership, as expected, its biggest rival, Samsung with sales of 79 million units. In third, fourth and fifth places, respectively, are Chinese Huawei, Oppo and Xiaomi.

However, the curious fact is that if in the world ranking the Chinese are losing to Apple and Samsung, in their homeland they are very successful.

In China, four local brands took the lead. Huawei first sold 23 million units, followed soon after by Oppo with 21 million units sold. Vivo (not to be confused with our carrier) came third with 16 million units delivered, and Xiaomi secured fourth place selling 15 million smartphones in the country.

Apple ranked fifth in the Chinese ranking, but still managed to outperform Samsung. The main reason why it does not win the market so much is the prices practiced; while other manufacturers are keen to launch more affordable options, Ma is still quite expensive compared to others.

Still, Canalys says the Chinese smartphone market as a whole actually declined by about 3%, which affected sales of both Chinese and mainly foreign brands such as Ma. Perhaps Apple's numbers in the Chinese market get better with the announcement of the new iPhone, who knows?

via TechCrunch: 1, 2