A year ago, we covered here Apple’s rapid growth in the wearable device market and the first time that Apple occupied the leadership of the segment. Now, just over 365 days later, Tim Cook (or… Tim Apple) and his gang can breathe easy: according to IDC data, the Cupertino giant has maintained its first place in the wearable market throughout the year and has numbers almost more than twice as high as the second place.
According to the research firm, Apple shipped 16.2 million wearable devices in the fourth quarter of 2018 – of these, 10.4 million are Apple Watch units, while the rest can be attributed to the AirPods and the company’s headphones. Beats.
According to IDC, the Apple Watch Series 4 had a very strong sales start and is expected to grow even more in the coming quarters, as its features (such as ECG) are being activated in more territories and more US medical organizations adopt the Health platform, of the Apple.
Compared to the 13.3 million units of wearable devices shipped in the fourth quarter of 2017, Apple saw its annual growth stand at 21.5%. It is a good rate, but lower than that of its main competitors: Xiaomi, in second place, grew 43.3%, while Huawei (3rd) jumped 248.5% in sales over the year. Samsung also showed good growth and almost doubled sales in the period.
Either way, Apple is isolated at the top of the market: Xiaomi shipped 7.5 million units in the fourth quarter of 2018, less than half of the devices sold by Apple.
Considering that the wearable segment as a whole grew 31.4% over 2018, the horizon is favorable for all manufacturers: in the new year that is just beginning, those who present the best news will benefit more strongly from the growing interest of consumers on that type of device. Does Apple have a bullet in the needle?