Since the first quarter of fiscal 2019, Apple has not been reporting the amount of iPhones, iPads and Macs sold in its financial results. O Apple watchhowever, these numbers have never been released for strategic reasons, so we are more than used to tracking estimates like this one. Counterpoint research.
According to the company, global sales of smartwatches grew 48% year over year in the first quarter of 2019, driven mainly by Apple, Samsung, Fitbit and Huawei. Counterpoint research analyst Satyajit Sinha said Apple Watch sales grew an incredible 49 percent, all with much weaker demand compared to the same period of 2018 as the iPhones.
Apple continues to focus on health-related features such as ECG and Fall Detection in the Apple Watch Series 4 with ECG as expected the most desirable feature according to the company's latest research.
Apple Watch Series 4
Price: Starting at R $ 3,599.10Installment Price: in at 12x of R $ 333,25Sizes: 40mm or 44mmMaterials: aluminum or stainlessFeatures: GPS or GPS + CellularColors: miscellaneousRelease: September 2018
Sinha also stated that all features present in most smartwatches (health monitoring, GPS, pedometer, NFC, notifications, etc.) are important gears for this increase in public adoption, but that the limited battery is still the main point. negative.
Samsung also had a very considerable growth, around 127%, reaching 11.1% of market share still, this represents less than a third of Apple's market at 35.8%. This performance by South Korea, according to Counterpoint senior analyst Sujeong Lim, thanks to the latest releases of the Galaxy line which come with better batteries, a more traditional look and cellular connectivity becoming the great alternative to Apple Watch. who is immersed in the Android ecosystem.
Speaking about the innovation of the segment itself, the company's associate director, Brady Wang, said "folding screens are coming to smartwatches." However, we are still in the early stages of this evolution such devices will need to greatly improve (less volume, less robust forms, more elegance, optimized software, etc.). According to Wang's projections, smartwatches with flexible displays are expected to become mainstream after 2025.
Meanwhile, Apple is having the party.