Since the first fiscal quarter of 2019, Apple no longer reports the number of iPhones, iPads and Macs sold in its financial results. THE Apple Watch, however, these figures have never been released for strategic reasons, so we are more than used to following estimates like the one released by Counterpoint Research.
According to the company, global sales of smartwatches grew 48% year on year in the first quarter of 2019, driven mainly by Apple, Samsung, Fitbit and Huawei. Counterpoint research analyst Satyajit Sinha said sales of the Apple Watch grew by an incredible 49% – all this with a much weaker demand, compared to the same period in 2018, of the iPhones (a must-have device for the watch) .
Apple continues to focus on health-related features like ECG and Fall Detection on the Apple Watch Series 4 – the ECG, as expected, being the most desirable feature according to the company’s latest survey.
Apple Watch Series 4
Cash price: from R $ 3,599.10Installed price: up to 12x R $ 333.25Sizes: 40mm or 44mmMaterials: aluminum or stainless steelFeatures: GPS or GPS + CellularColors: diverseLaunch: September 2018
Sinha also stated that all the features present in most smartwatches (health monitoring, GPS, pedometer, NFC, notifications, etc.) are important gears for this increase in public adoption, but that limited battery is still the main negative point.
Samsung also had a very considerable growth, around 127%, reaching 11.1% of market share – even so, this represents less than a third of the market that Apple has, with 35.8%. This performance by the South Korean was, according to Counterpoint senior analyst Sujeong Lim, thanks to the latest releases of the Galaxy line which come with better batteries, a more traditional look and cellular connectivity – becoming the great alternative to the Apple Watch for those who are immersed in the Android ecosystem.
Speaking about the innovation of the segment itself, the company’s associate director, Brady Wang, stated that “folding screens are coming to smartwatches”. However, we are still in the early stages of this evolution – such devices will need to improve a lot (less volume, less robust shapes, more elegance, optimized software, etc.). According to Wang’s projections, smartwatches with flexible screens are expected to become mainstream after 2025.
Meanwhile, Apple is making the party.