Apple closes with Vox for its news service; New York Times CEO Warns Publishers

As we approach Apple's special event, which will take place next 25th, more details about the (possible) news from Ma begin to pop up here and there. This time the Bloomberg reported that Ma closed with Vox for your news service.

THE Vox is part of the Vox Media group, which is also responsible for The verge, fur SBNation and at Eater. Nevertheless, none of these companies should initially participate in Ma's service, according to an anonymous source.

Currently, Vox It does not offer any option of its own subscription, but its CEO, Jim Bankoff, said that this charging model would be added to the site by the end of this year, which could happen soon, with a little push from Apple.

The Cupertino giant is trying to gather even more contributors and editors for its service, which has been nicknamed internally as Apple News Magazines, according to Bloomberg. Possible Ma partners in the venture include: Wall street journal, Cosmopolitan, WIRED, New yorker and Mens health.

About the possible agreement with Vox, both Apple and the news site declined to comment, of course.

CEO of New York Times alert publishers

While some companies decided to join Apple's news service, others stayed behind or rather both feet. As we announced yesterday, the Washington post it's the New York Times turned down Ma's offer; Now, New York newspaper president and CEO Mark Thompson explained to Reuters why.

Mark Thompson, President and CEO of The New York TimesMark Thompson, President and CEO of New York Times | Credit: Lucas Jackson (Reuters)

Thompson said relying on third-party distribution could be dangerous for publishers, warning them of the risk of losing control of their own product. He argued that to accept Apple's terms would be to hand over power to the Cupertino giant, and that the decision would likely again hurt publishers who joined the service.

The executive compared this issue to the same experience experienced by television studios and broadcasters with Netflix, in which these companies sold their contents to streaming only to discover that this would become a one-sided business sometime later.

Even if Netflix offered her a lot of money, does it really make sense to help her build a gigantic subscriber base so she can spend $ 9 billion a year producing her own content and pay me less and less for my content?

Thompson's opinion is also based on the assumption that Ma would cover 50% of the subscription price, he further stated that this platform would "mix up the newspaper companies."

We tend to be quite suspicious about the idea of ​​almost getting people used to finding our journalism elsewhere. We are also generally concerned that our journalism is shuffled into a kind of Magimix (blender) with the journalism of everyone else.

Apple is expected to charge $ 10 a month for on-demand newspaper and magazine service; In addition, the company is expected to announce next Monday, another very speculated news: "Apple Video" (fictitious name), its prosperous service of streaming series and movies.