Mark Thompson, President and CEO of The New York Times

Apple closes with Vox for its news service; New York Times CEO warns publishers

As we approach the special Apple event, which will take place on the 25th, more details about the (possible) news from Apple start popping up here and there. This time, the Bloomberg reported that Apple closed with the Vox for your news service.

THE Vox is part of the Vox Media group, which is also responsible for The Verge, fur SBNation and at Eater. Despite this, none of these companies are expected to participate in the Apple service initially, according to an anonymous source.

Currently, the Vox does not offer any subscription option of its own, but its CEO, Jim Bankoff, said that this charging model would be added to the site by the end of this year – which could happen soon, with a little push from Apple.

The Cupertino giant is trying to bring together even more contributors and publishers for its service, which has been dubbed internally as “Apple News Magazines”, according to Bloomberg. Among possible Apple partners in the undertaking, are: Wall Street Journal, Cosmopolitan, WIRED, New Yorker and Men’s Health.

On the possible agreement with the Vox, both Apple and the news site declined to comment, of course.

CEO of New York Times alert publishers

While some companies decided to participate in Apple’s news service, others stayed behind – or rather, both feet. As we announced yesterday, the Washington Post it’s the New York Times they refused the offer of the Apple; now, the president and CEO of the New York newspaper, Mark Thompson, explained to the Reuters why.

Mark Thompson, President and CEO of The New York TimesMark Thompson, president and CEO of New York Times | Credit: Lucas Jackson (Reuters)

Thompson said relying on third-party distribution could be dangerous for publishers, warning them of the risk of losing control over their own product. He argued that accepting Apple’s terms would mean handing over the power to the Cupertino giant, and that the decision would likely hurt the publishers who joined the service again.

The executive compared this issue to the same experience that studios and television stations had with Netflix, in which these companies sold their content to the television giant. streaming video only to discover that it would become a one-sided business sometime later.

Even if Netflix offered you a lot of money … does it really make sense to help you build a huge subscriber base to the point where you can spend $ 9 billion a year producing your own content and pay me less and less for my content?

Thompson’s opinion is also based on the assumption that Apple would be covering 50% of the subscription price, he also declared that this platform “would mix news companies”.

We tend to be very suspicious about the idea of ​​almost getting people used to finding our journalism elsewhere. We are also generally concerned about the fact that our journalism is mixed up in a kind of Magimix [liquidificador] with everyone else’s journalism.

Apple is expected to charge $ 10 a month for newspaper and magazine service on demand; in addition, the company is due to announce, next Monday, another very speculated novelty: the “Apple Video” (fictitious name), its prosperous service of streaming series and films.