Everyone knows that Apple is the undisputed leader, and by far, the device segment wearable – Apple Watches, AirPods [Pro] and Beats headphones, in the case of the company. Even with a relative strengthening of its main competitors in the business, Apple seems to have grabbed the leadership strongly and with no intention of letting go; the most recent figures released by IDC seem to prove it.
In the fourth quarter of 2019, Apple maintained its market share at home 35% and showed a growth of almost 120% compared to the same period last year: they were nothing less than 43.4 million units shipped. To give you an idea, the number is greater than those of the next four competitors combined.
Xiaomi, Samsung, Huawei (these two technically tied for third) and Fitbit completed the Top 5 segment, all with sales growth. Samsung alone, however, grew more than Apple – almost 128%, shipping 10.5 million devices in the last period of last year.
The placements are the same considering the total sales volume throughout 2019. Apple led the segment with ease, with 106.5 million units shipped, but both Samsung and Huawei showed slightly higher growth than Apple.
It is also worth mentioning the division of the wearable segment among its subcategories: “Audible” (headphones) lead sales with ease, with more than 50% of the market (and by far the biggest growth – more than 250% compared to 2018). Next, we have the smart watches traditional, with 27.5%, and fitness bands, with 20.6%.
Regarding Apple’s performance in the last quarter, IDC attributed the company’s success to the new AirPods and AirPods Pro – but it drew attention to the decrease in sales of the Apple Watch.
Apple led the market with 43.4 million units shipped in the fourth quarter of 2019 thanks to the new AirPods and AirPods Pro, in addition to the Apple Watch and Beats line products covering various price ranges. However, as much as the company’s products sold well during the period, sales of the Apple Watch fell 5.2% year-over-year due to shortages in inventory.
Will the Apple keep the crown in 2020? Let’s wait.
Cash price: from R $ 1,214.10Installed price: up to 12x R $ 112,42Feature: wireless headphonesLaunch: March 2019
Cash price: R $ 2,024.10Installed price: up to 12x R $ 187.42Feature: noise canceling wireless headphonesLaunch: October 2019
Apple Watch Series 5
Cash price: from R $ 3,599.10Installed price: up to 12x R $ 333.25Sizes: 40mm or 44mmMaterials: aluminum, stainless steel, titanium or ceramicFeatures: GPS or GPS + CellularColors: diverseLaunch: September 2019