Apple loves iconic people, artists and celebrities. That's how the company built one of its most celebrated campaigns, the Think Different, and so is the latest Mac campaign.
Behind the Music. Behind the Mac ”, which premiered today on the company's online channels in the United Kingdom, has a very simple idea: to celebrate the world of music and especially the music production that has one or two fingers of Mac in the process. The campaign video features a series of photos of famous artists on stage or on stage, always with a Ma computer somewhere in the picture.
We have several important names in the sequence of images from Paul McCartney and David Bowie to Gorillaz and Lily Allen. The music accompanying the commercial “What We Do”, by rapper Swindle featuring Rider Shafique, P Money, D Double and Daley.
In addition, Apple has posted on its British website a campaign-related page that throws light on the company's music apps: GarageBand, Logic Pro X, and MainStage 3, as well as suggesting some music-appropriate Mac models, of course.
It was cool, no?