In a somewhat surprising move, considering the dispute that they already have in mobile payments, Apple and PayPal today announced a partnership involving the App Store, iTunes Store and iBooks Store.
As of now, consumers in Canada and Mexico (in addition to Germany, the Netherlands and the United Kingdom, apparently) can now set up PayPal as a payment method for their purchases at Apple's online stores.
According to PayPal, the novelty will gradually expand to other countries including the United States, of course, which curiously is not in this first wave. PayPal is also very strong here in Brazil, so we imagine that we will not be left out of it.
The excellent novelty for further expanding the reach of Apple's online stores and allowing more people to access their content, as PayPal offers some extra payment flexibility.
At the end of 2014, the American Apple Online Store had also started to accept payments via PayPal. That is, it is not the first time that the two companies work together.