Among Ma's new services, unveiled during last month's special event, Apple TV + is perhaps the company's most expensive venture, “costing” $ 1 billion to the company's pockets. However, this does not mean that the other newly announced platforms, such as the Apple Arcade, received very little investment on the contrary.
According to a news story published by Financial times, Apple is investing "several million dollars" in each of the first 100 original Arcade games, raising the service budget by more than $ 500 million Which may increase further, since Apple's premise is to release new titles regularly.
The report also reported that Apple is offering additional incentives to developers who make their games exclusive in Arcade by restricting the distribution of a game on rival platforms for at least a few months. As we know, games available in Arcade will not be included in the App Store, let alone Google Play.
As we said, Apple's goal with Arcade is to offer a new way to consume games, in which users will pay a monthly fee to play unlimited and without having to make internal purchases (just the opposite of what happens today with games freemium) and without being disturbed by advertisements.
HSBC analysts predict that Arcade will generate $ 370 million in revenue for Apple by 2020, which will grow to $ 2.7 billion by 2022 and $ 4.5 billion by 2024; To do so, Apple will have 29 million subscribers by then, according to the report.
As for Ma's other platforms, the bank believes that, followed by Apple Arcade, Apple TV + will generate $ 4.1 billion in revenue by 2024, while Apple News + is expected to last, and could generate $ 2.7 billion for Apple. in five years. Last week, we reported that the Cupertino giant paid $ 485 million Texture, a service that eventually founded Apple News +.