While some cities, like mine, still don’t even smell a single Apple Retail Store (and it’s certainly going to be a long time without expectations of that), New York is in the process of earning its dima and in a place full of meaning.
Speaking at a press event that served as a preview of the opening of Apple Williamsburg, Jason Barlia, market director for Ma stores in the city, announced the company's plans to open a Retail Store in the new complex of the World Trade Center. One idea is to expand Apple's already soft, undeniable presence in midtown Manhattan.

The store will be located inside the Oculus (image above), the monumental structure of the architect Santiago Calatrava that houses the complex's public transport stations. Being an underground space, divided into two floors of approximately 1,000m each, that is, we are talking about something big and, if it follows the standard of architectural excellence of the area (and of Apple itself, of course), it is equally impressive.
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Speaking a little of the new (and first) store in Brooklyn, they have already taken their first photos and, as expected, it brings the characteristic style of the district (bricks, hipster!) as part of your DNA. Already christened in the new standard of nomenclature of Ma s "Apple Williamsburg" instead of “Apple Store, Williamsburg”, it opens to the public this Saturday, July 30th.
Check out some photos (via Recode):
(via Apple World Today)