Among all the responsibilities that Apple assumes, one that the company never leaves is to continue improving its physical stores around the world. Between inaugurations, renovations and changes, the company is also thinking about the next steps of its (gigantic) retail chain.
This time, the company reopened the doors of one of its stores in Florida (United States), while another Apple point in the same state is about to be reopened. In addition, the company is building a new store at the Toronto Eaton Center (Canada), while planning to relocate in Switzerland.
At the end of last year, we commented on the reforms of Apple Adventure, at Florida, which have just been completed. A few days ago, it was reopened to the public, revealing what the months of construction have brought again.
Starting with the external design, it is possible to notice that the Apple gave the new store a very beachy profile, with the ceiling made of white vaulted concrete that gives the feeling of small waves and an “airy” style that immerses itself in light colors and dynamic shapes without losing the main characteristic of most Apple Stores around the world: modernity.
Inside, Apple Aventura keeps all the retail news from Apple, like the Video Wall and new exhibitors; behind the new (and giant) display, a set of trees delimit the space for the Genius Grove. In addition, the new facility is the second in Florida to be built with a private meeting room.
On the upper floor of the store it is possible to view the Today at Apple and access Aventura Mall through another set of doors. Remember that the shopping center connected to the Apple Store is the largest in all of Florida, so the company has prepared everything to receive thousands of customers daily in the store.
Apple Waterside Shops
At exactly the same time that we learned that Apple was building a new flagship in Florida, it was announced that another company location in the same state would be renovated – I speak of Apple Waterside Shops, which has been completely rebuilt and will reopen on the 24th.
Originally, the store in Naples it opened in early 2007, before the launch of the first iPhone. Until then, the front of the store, made of stainless steel panels, faced the interior of the open air mall under a small roof. In the last months of renovation, both the original store and a space adjacent to the Apple Store were demolished to create a new, modern facility.
Apple has already put a facade in front of the new store announcing the opening next week; like most Apple Stores open to outdoor areas, the company planted several palm trees between the sidewalk and the street. For the first time, Apple customers in southwest Florida will have a Forum is Video Wall for sessions of Today at Apple. The opening will take place at 10am (local time).
Apple Eaton Center
Already in Canada, plans involving Apple Eaton Center seem to be taking shape. As we reported earlier this year, the company is expected to move from the second floor of the eponymous shopping center to the ground floor – but it seems that expansion plans have not gone as expected.
According to the publication, Apple is not likely to have the space then rented by two other retailers, Abercrombie & Fitch plus Bay Gap and Scotch & Soda – which would give Apple more than 1,000m². In this sense, the company should even have two floors of the mall, in a slightly smaller space.
Everything indicates that the opening of the new store in Toronto will take place between the end of September and the beginning of October, which may (or may not) coincide with the beginning of sales of the new iPhones.
While one change is about to be completed, another is due to start soon: Apple announced this week that Apple Bahnhofstrasse, in Zurich (in Switzerland), you will get a new address.
According to the Swedish blog MacPrime, the Apple store will move to Avenida Rennweg, about 200 meters from where it is currently located, on Avenue Bahnhofstrasse – one of the main streets in central Zurich. There are still no details on why the move was made, but this could be related to a problem involving the rental agreement.
Apple Bahnhofstrasse was originally opened in 2009. The company has three other stores in the country: Apple Freie Strasse, Apple Rue de Rive and Apple Glattzentrum – the only one that was recently renovated with Apple’s retail news.
via 9to5Mac: 1, 2, 3; iPhone in Canada