Apple is accused of misleading advertising against iCloud, its cloud storage service, and has received a class action in California's court on Monday. Under the lawsuit, the brand would be storing data from platform users at third-party companies such as Amazon and its main rivals, Google and Microsoft. This would be contrary to the disclosed information that the manufacturer was the sole holder of access to this information.
Second site publication AppleInsider, the action alleges that Apple violated the trust of customers who thought they were sharing their data with the company itself. The lawsuit indicates that the owner of the iPhone (iOS) would have fooled users, thanks to the weight and relevance of the brand to get new cloud service subscriptions.
Understand How iCloud Works
iCloud is Apple's cloud storage service Photo: Divulgao / Apple
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Despite being one of the most popular and valuable brands in the world, Apple is accused of not having enough infrastructure to store all customer information and has to partner with third parties.
As a paid platform, the lawsuit claims the company could gain an advantage in acquiring new customers, since storage services from rival companies that Apple would be using have more affordable subscription values. Users might believe that, despite the higher price, Apple's service would offer differentiated status as part of the apple portfolio.
By subscribing to iCloud, it is a contract of policies and terms of service shared with customers. But within the document, Apple claims to be the sole owner of the information store, with data being sent directly from its branded devices to its cloud service. In fact, the data would be being stored on servers from Amazon Web Services, Google, and Microsoft's Azure platform.
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"When iCloud is enabled, your content will be automatically uploaded and stored by Apple so you can later access or have the content sent wirelessly to your other iCloud-compatible devices or computers," states the agreement made available to users. However, in 2018, Apple went public to report that part of iCloud's services depended on third parties to function properly, such as Google Cloud Platform.
The collective action aims to implement a precautionary measure that forces Apple to continue spreading possible false information about the cloud storage service. The company is required to update operating policies to inform the actual methods used to save user data, and to specify if possible damage may occur to the information due to sharing with other companies. Sought by dnetc, the manufacturer has not yet commented on the matter.
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