The number could not be more surprising: in October 2009, Apple grabbed 47.71% of the revenue from desktop computers sold in the United States. The data comes from a survey by the NPD Group and compares to 33.44% in the same period in 2008.
Such a difference, according to Stephen Baker (vice president of the NPD), may have to do with two fundamental factors: on the one hand, the arrival of the new iMac. On the other hand, the temporary drop in PC sales, stimulated by the arrival of Windows 7. In addition, that same time last year was greatly affected by the global economic crisis.
Considering the general share that Apple has in the market, this is all the more impressive. It remains to be seen whether she will be able to maintain these prices “Premium” your machines for much longer. For now, the Cupertino firm insists on fighting with low-cost PC and netbook manufacturers even the Mac mini has an ASP (average selling price, or average selling price) is much higher than that of equivalent machines.