Through a press release, Apple today announced that the first week of January set a new record for App Store reaching nearly $ 500 million in app purchases (and in-app purchases). January 1 had such a good performance that it entered the store's history as the day with the most sales.
In order to have an idea of the store's success, in 2014 sales grew 50% and applications generated more than US $ 10 billion in revenue for developers. So far, the App Store has generated a $ 25 billion accumulated value for developers with app and game sales.
This was a great start to the year, after a record-breaking 2014 for the App Store and our developer community. We are very proud of the creativity and innovation that developers are employing in the apps they create for iOS users and the fact that the developer community has so far received more than $ 25 billion.
Eddy Cue, senior vice president of software and internet services at Apple.
Apple took advantage of the statement to remember that, during the holiday period, consumers made history by supporting the campaign (RED) that had initiatives not only in Apple Stores but also in the App Store. The company managed to raise US $ 20 million during the whole period, it has already cooperated with more than US $ 100 million for the Global Fund to fight against AIDS.
Below, the apps highlighted in the press release:
The company also talked about new tools for creating content (Swift language, HealthKit, HomeKit, Metal, etc.), the possibility of selling app packages on the App Store, promoting apps through videos, testing apps with the TestFlight platform , the arrival of Apple Pay and more.