That the App Store ecosystem it benefits commerce as a whole, it is not new – after all, if today it is possible to use an Uber, order food via iFood, make payment via WhatsApp… this is largely due to the mobile solution created by Apple. But do you have any idea how much (in dollars) this App Store ecosystem represents in this account?
The company today shared a study by independent economists from the Analysis Group, which indicated that the App Store ecosystem helped commerce as a whole make money $ 519 billion in 2019. Also according to the study, the categories of greatest value were those of mobile commerce apps, digital goods and services, in addition to advertising.
Apple insisted in the statement that direct payments made on apps are only a fraction of the total when taking into account sales from other sources, such as physical goods and services. As the company receives only a commission (15% or 30%) of the revenue associated with digital goods and services, more than 85% of that total of US $ 519 billion was in the hands of developers and companies.
The App Store is a place where innovators and dreamers can bring their ideas to life, and users can find safe and reliable tools to improve their lives. In a challenging and unstable time, the App Store offers lasting opportunities for entrepreneurship, health and well-being, education and job creation, helping people to quickly adapt to a changing world. We are committed to doing even more to support and nurture the global App Store community – from developers alone selling in almost every country, to companies that employ thousands of workers – while it continues to drive innovation, create jobs and drive economic growth for the future.
–Tim Cook, Apple CEO
Of the $ 519 billion that the App Store ecosystem helped generate in 2019, the study found that sales of physical goods and services accounted for the largest share, totaling $ 413 billion. Within this category, mobile commerce applications generated the majority of sales and, of these, retail (stores, markets, etc.) was the largest, with US $ 268 billion.
Travel apps accounted for $ 57 billion; transportation, US $ 40 billion; food delivery, US $ 31 billion; digital goods and services (streaming music and video, fitness, education, ebooks and audiobooks, news and magazines, dating services, among others) totaled US $ 61 billion; games (the most downloaded category in 2019) generated the most revenue / sales within the digital goods and services category; App advertising sales generated US $ 45 billion, 44% of which generated from games.
It is worth noting that the data are for 2019, so they were not affected by the new Coronavirus (COVID-19) pandemic. For those interested, the full study can be read here [PDF].