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App Store grabbed 64% of total app store spend earlier this year

Quarterly, the analysis firm Tower sensor investigates application consumption in the two largest stores in the world, App store it's the Google Play. In the most recent survey published yesterday, the company found that the top 100 apps on both platforms generated revenue from $ 130.4 million during the first three months of this year.

<img data-attachment-id = "669644" data-permalink = "https://.uol/post/2019/06/19/app-store-abocanhou-64-do-total-gasto- in-app-stores-at-the-start-of-the-year / 19-total-revenue / "data-orig-file =" https://.uol/wp-content/uploads/2019/ 06/19-total-recipe.png "data-orig-size =" 1450,940 "data-comments-opened =" 1 "data-image-meta =" {"aperture": "0", "credit": "", "camera": "", "caption": "", "created_timestamp": "0", "copyright": "", "focal_length": "0", "iso": "0", "shutter_speed ":" 0 "," title ":" "," orientation ":" 0 "}" data-image-title = "Total App Store / Google Play Spend" data-image-description = "

Graphic: https://sensortower/blog/average-publisher-revenue

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At Apple's app store specifically, app spend was 65 percent higher than Google's platform spend; average gross revenues were $ 83.8 million (App Store) and $ 51 million (Google Play).

Sensor Tower also compared data with App Store and Google Play spend since 2014, pointing out that last quarter revenue was 285% higher than the average $ 33.9 million spent by consumers on the largest apps. of these platforms.

While at Ma's store this increase was 291%, Google Play saw an increase in app spending on Top 100 289% in the last 5 years. As for CAGR, the growth rates of these stores were even closer: around 31.3% for the App Store and 31.2% for Google Play.

<img data-attachment-id = "669642" data-permalink = "https://.uol/post/2019/06/19/app-store-abocanhou-64-do-total-gasto- in-app-stores-at-the-start-of-the-year / 19-recipe-apps / "data-orig-file =" https://.uol/wp-content/uploads/2019/ 06/19-recipe-apps.png "data-orig-size =" 1450,940 "data-comments-opened =" 1 "data-image-meta =" {"aperture": "0", "credit": "", "camera": "", "caption": "", "created_timestamp": "0", "copyright": "", "focal_length": "0", "iso": "0", "shutter_speed ":" 0 "," title ":" "," orientation ":" 0 "}" data-image-title = "Average revenue from the top 100 apps in the App Store / Google Play" data-image-description = "

Graphic: https://sensortower/blog/average-publisher-revenue

"data-medium-file =" https://.uol/wp-content/uploads/2019/06/19-recipe-apps-600×389.png "data-large-file =" https: / /.uol.br/wp-content/uploads/2019/06/19-recipe-apps-1260×817.png "src =" https://.uol.br/wp-content/uploads/ 2019/06/19-recipe-apps.png "alt =" Average revenue from the top 100 apps in the App Store / Google Play "width =" 1450 "height =" 940 "class =" alignnone size-full wp-image-669642 "style =" border: 1px solid # e9e9e9; "srcset =" https://.uol/wp-content/uploads/2019/06/19-recipe-apps.png 1450w, https: // .uol/wp-content/uploads/2019/06/19-recipe-apps-300×194.png 300w, https://.uol/wp-content/uploads/2019/06 /19-recipe-apps-600×389.png 600w, https://.uol/wp-content/uploads/2019/06/19-recipe-apps-1260×817.png 1260w "sizes =" (max -width: 1450px) 100vw, 1450px "/>

Looking at specific types of apps excluding games, app revenue generally has a much larger difference across stores, with average App Store spend reaching $ 23.3 million, about 232% higher than the $ 7 million spent on apps. Google Play

<img data-attachment-id = "669643" data-permalink = "https://.uol/post/2019/06/19/app-store-abocanhou-64-do-total-gasto- in-app-stores-at-the-start-of-the-year / 19-recipe-games / "data-orig-file =" https://.uol/wp-content/uploads/2019/ 06/19-recipe-games.png "data-orig-size =" 1450,940 "data-comments-opened =" 1 "data-image-meta =" {"aperture": "0", "credit": "", "camera": "", "caption": "", "created_timestamp": "0", "copyright": "", "focal_length": "0", "iso": "0", "shutter_speed ":" 0 "," title ":" "," orientation ":" 0 "}" data-image-title = "Average App Store and Google Play Game Revenue" data-image-description = "

Graphic: https://sensortower/blog/average-publisher-revenue

"data-medium-file =" https://.uol/wp-content/uploads/2019/06/19-recipe-600×389.png "data-large-file =" https: / /.uol.br/wp-content/uploads/2019/06/19-recipe-games-1260×817.png "src =" https://.uol.br/wp-content/uploads/ 2019/06/19-recipe-games.png "alt =" Average game revenue on the App Store and Google Play "width =" 1450 "height =" 940 "class =" alignnone size-full wp-image-669643 " style = "border: 1px solid # e9e9e9;" srcset = "https://.uol/wp-content/uploads/2019/06/19-game-recipe.png 1450w, https: // .uol/wp-content / uploads / 2019/06/19-recipe-games-300×194.png 300w, https://.uol/wp-content/uploads/2019/06/ 19-recipe-games-600×389.png 600w, https://.uol/wp-content/uploads/2019/06/19-recipe-games1260x817.png 1260w "sizes =" (max- width: 1450px) 100vw, 1450px "/>

As for gaming spending, which is the main revenue generator, this disparity between the App Store and Google Play is (quite) smaller: about 48%. Notably, spending on games reached $ 70 million on Apple's platform and $ 48 million on Google's.

While the App Store remains the store that offers the best financial return for developers, that could change. According to the firm, average revenue from developers of the largest apps on Google Play increased 12.6 percent from a year ago, up from 9.8 percent on the App Store.

via AppleInsider