We recently commented on how the Mac App Store has fared according to the opinion of the platform’s developers. Sensor Tower has now released its billing results and the number of downloads from the world’s two largest app stores, App Store it’s the Google Play, during the third quarter of this year.
Overall, consumer spending on apps totaled $ 18.2 billion during the third quarter, 22.7% more than the estimated value in the same period of 2017 (US $ 14.8 billion). Apple took advantage of the increase, which earned about 93% more than Google. This difference in revenue between platforms is the largest since 2014, according to data from Sensor Tower.
More specifically, the firm reported that the App Store was responsible for 66% of the total revenue from app sales, meaning Apple earned approximately $ 12 billion during the last quarter – an increase of 23.3% over the same period last year, when it raised US $ 9.7 billion. Meanwhile, Google Play grossed $ 6.2 billion, about 21.5% more than the $ 5.1 billion pocketed by the Mountain View giant in the third quarter of 2017.
Despite this, the App Store was behind the competing store in the number of downloaded applications (which is nothing new). The number of downloads made from the Google platform is, of course, greater than that of Apple due to the number of devices that run the Android system.
THE Netflix was the app / service that generated the most revenue for app stores, for the third consecutive quarter. Altogether, the streaming generated $ 243.7 million for tech giants, followed by Tinder and Tencent Video.
Among the most downloaded applications, Facebook occupied four of the first five positions of the ranking with WhatsApp, Messenger, Facebook itself and Instagram. The TikTok video app (by developer ByteDance, which acquired the Musical.ly app last quarter) was in fourth place, which means a 15% growth over the penultimate quarter and 440% (!) At the same time of year past.
On the gaming side, consumer spending on the App Store and Google Play increased 14.9% over the same period last year, generating revenue of $ 13.8 billion – of which the App Store snapped up 62% (US $ 8.5 billion). This application category alone accounts for almost 76% of all revenue from the two platforms during the last quarter!
Check out the complete Sensor Tower survey on the company’s blog.
via TechCrunch
