Rethinked for iOS 11, the App Store application in this version displays a feed that receives daily updates without counting the store bath as a whole. Between “Jogo do Dia” and “App do Dia”, other applications are indicated to users and all publications have a text specially worked for feed, which can introduce, contextualize or tell a story about the production of that app.
Thinking about the possibilities that the new App Store interface enabled users, Sensor Tower conducted a survey to verify the impact of the new store on application consumption.
According to the results, browsing the App Store has become more important to discover new applications after the launch of iOS 11. Still, the search option remains the main download tool.
Approximately 10% of downloads came from browsing the App Store in the past four months prior to the release of iOS 11, last September. With the new store, the proportion of applications downloaded through browsing jumped to more than 15%.
The study, conducted between May 2017 and April 2018, revealed that 65% of all downloads made on the App Store came from user research and that the rate varies significantly between games (56%) and other applications (69%).
Sensor Tower's research on game downloads is in line with another report released last April. According to the results of this survey, the games published in the “Jogo do Dia” section achieved an increase in the number of copies downloaded by up to 800% when compared to the average downloads of the previous week. Other apps grew approximately 685% when present in the store's highlight.
This is not the first time that research related to the performance of the new App Store interface is an object of study; last year, we commented on the results of the Apptopia firm about the increase in the number of downloads on iOS 11, which reached 2,172%.