We don't even have to look at Apple's financial results to know that its bestseller is the iPhone. Before he arrived, however, there was a king who placed Ma on top: the iPod.
Of course, today, no product compares to iPhone sales, but it is undeniable that the iPod has made great sales in its time.
For those who try to compare Ma's watch with the company's smartphone to claim that it was unsuccessful, you may think of seeing this review of the Asymco.
According to analyst Horace Dediu, Apple Watch sales in a quarter soon surpass the biggest mark the iPod has ever had.
Looking at the chart above, we can compare in the timeline the sale of the two products. In the fourth quarter of 2010, Beats phones helped boost sales, although it was not possible to gauge how specifically. Already in the part about Watch, you can see an interesting growth.
Still, I must remember that Apple does not officially disclose Watch numbers in its financial results, leaving it in the “other products” group (not Macs, iPads and iPhones), which also includes Apple TV, AirPods, among others. The method used: Since it is possible to estimate the sales number of products "except Apple Watch", the remaining numbers represent the clock. Then, the numbers are “confirmed” based on how much growth the company reports in the last three quarters, for example, there was an increase of over 40%.
The Apple Watch Series 3 and its ability to connect to 4G / LTE may be one that will further leverage watch sales. Dediu said their numbers could exceed the iPod's highest-profit quarter, which was $ 4 billion in the last three months of 2007. This is expected to occur in the fourth quarter of 2018.
From a revenue standpoint, I believe the fourth quarter of next year will be when the watch generates higher revenues than the highest quarter for the iPod.
In terms of annual unit sales, it may take longer. The biggest year for iPod units was in 2008, when about 55 million iPods were sold. The watch is now being worn by about 16 million people. If it could sustain 30% growth, it would take 2022. With 40% growth it would mean 2021 and 50% by 2020.
Dediu also said that this growth could make Watch become the third or even the second most popular Apple product.
Even if it doesn't happen so soon, overcoming the iPod that was once “synonymous with Apple itself,” he says is a real achievement. And some people still think that Apple Watch "didn't work"
via Daring Fireball