We talked here a few months ago about how Android has maintained at least in the United States a slightly higher iOS loyalty rate over the last few years, according to data from Consumer Intelligence Research Partners (CIRP). Now, the firm's latest research has been released, and although the robot system will remain ahead of Ma, the smallest distance has ever been recorded.
In the last quarter of 2018, both systems achieved the highest loyalty rate ever recorded in both cases: Android was at 92%, while iOS came just behind 91%. Loyalty rate (or consumer retention) is defined as the percentage of user-activated devices that previously had another device in the same ecosystem.
From the graph we can see that the upward trend of iOS is stronger than that of Android, which indicates that perhaps we may see an overshoot of the Apple system in the near future or not considering the bad quarter of iPhones and the fact that The world on the other side of the ecosystem fence is featuring increasingly varied and capable devices in various price ranges.
The fact that, in both cases, Apple and Google must be well satisfied with the numbers presented: today, after all, it is more important to maintain a user within your ecosystem than simply to sell devices to it, and increasingly it seems that We tend to see a generation of consumers who simply choose one side and stay forever and ever.
The real challenge is to attract the undecided, the young and the (few) willing to change ecosystems; To see the outcome of this fight, we will have to look at the scenes of the next chapters.