The majority of North American retailers this Christmas plan to eliminate the fees inherent in the delivery of products purchased via the Internet, as an incentive to use this channel during this important shopping season.
The conclusion is from a study by the American Federation of Retailers, which also points to the fact that half of these retailers plan to eliminate these fees without conditions regarding the number of items purchased, purchase prices or other restrictions.
The number, the federation reveals, is higher than in previous years and reveals a clear concern with the levels of confidence of American consumers, which this year are at the lowest level of the last 24 months. In 2006, 36 percent were retailers who planned to eliminate rates without restrictions, and in 2005, they were just 25 percent, the study found.
The study presented by the federation took into account the responses of 116 retailers and 2,695 online shoppers who were on top of concerns for a purchase online they have a clear message about the products offered and the fulfillment of delivery deadlines.
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