American App Store Beats Revenue Record on Black Friday

THE sexta-feira Negra It has already become one of the top dates for merchants around the world, but it is also proving to be an extremely lucrative event for those who do not sell physical products: Developers can also get along well with the savvy giveaway day. Proof of this is a new survey released by Tower sensor.

According to the firm, the sexta-feira Negra 2018 earned the world's two leading app stores App store it's the Google Play It is an absolute record of revenue generated in a single day. Considering just the US market, consumers spent $ 75.9 million in the two combined stores.

Sensor Tower: App Store Revenue on Black Friday

The biggest chunk of this jackpot came from the App Store, which posted revenue of $ 52 million only on Friday (11/23). This is considerable growth over sexta-feira Negra 2017, when US $ 39.5 million was spent at Ma's American store.

Even Christmas 2017 lagged behind the metrics: at that time, consumers spent $ 39.8 million on the US App Store – Christmas is considered one of the most fruitful dates for developers because on that day millions of consumers activate new devices and therefore , buy new apps.

Sensor Tower also brought in numbers from around the world, excluding the US: $ 117.3 million was spent on the App Store in the country, contributing to a total of $ 169.3 million globally, an 18.4% increase over 2017

According to the firm, the reasons for this impressive performance are mainly in games: game developers have offered significant discounts on their titles and in-app purchases so much that 68% of their spending on the game. sexta-feira Negra were precisely in this category of apps. Similarly, Friday represented the absolute record for mobile gaming revenue in the history of app stores.

That is, the market is warmer than ever. Can he keep up the pace any longer?

via Apple World Today