AMD moves forward with business strategy

Sapo opens laboratory at the University of Aveiro

Looking to gain market share, AMD will launch today a new initiative called AMD Business Class, aimed especially at small and medium-sized companies. The launch already has the support of several brands, such as HP, Dell and Fujitsu Siemens.

Initially known by the codename Hardcastle, the new strategy includes processors and platforms for PCs, similar to what Intel has been doing with notebooks and also with Viiv. AMD’s plans include the Athlon dual core and the new Phenom with three or four cores, announced last week.

HP, Dell and Fujitsu Siemens machines should already be shown today with the new platforms, while Acer should launch PC models in the coming weeks, the company said. The prices of the machines will be between 369 and 599 dollars, in the case of HP.

AMD admits that this is a strategy to gain market share in the face of losses in recent quarters, where the company has lost ground compared to the market leader, being more poorly qualified in business desktops and notebooks. According to IDC data, Intel has more than three quarters of sales in the business segment.

The SME market will be one of the fastest growing PC purchases in 2008, increasing 14.9 percent to 103.1 million units, according to IDC. The growth rate of this segment is above the average of the business segment, which is expected to stand at 12.3 percent.

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