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AMD launches low-cost PC in the United States

COLLAB distinguished with the APDC / Siemens Innovation Award

After starting to market its low-cost PC in India about a year ago, AMD will now start selling this equipment in the United States through the retailer Radio Shack. The chips believes that there is demand for this type of low-cost computers among students and the elderly in the North American market, despite competition.

The Personal Internet Communicator (PIC) was created thinking of developing countries, such as India and Brazil, and its commercialization in China, Turkey and Russia is also being studied. The equipment runs Windows CE r is small in size, weighing just 1.3 kg. Including a hard drive, USB ports and inputs for headsets and microphones, in addition to a mouse and keyboard.

Radio Shack will sell the computer under the Presidian brand and the price is $ 299 (about 250 euros). The aim is to provide simple equipment, which allows for little more than Internet access and word processing, but which does not pose problems for people with lesser training in technology.

In countries where PIC is being marketed, it is usually integrated into ISP offerings, using the brand of telecommunications operators and not AMD. In Jamaica, for example, Cable and Wireless allows a variety of payment methods ranging from a flat monthly fee of $ 15 to $ 29.95 a month, including Internet access.

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2004-10-29 – AMD introduces low-cost Internet PC to emerging markets