Responding once again to an Intel initiative, AMD is announcing this week a new concept that aims to consolidate the presence of the personal computer as an entertainment content management center in the living room with the relaunch of AMD Live !. The strategy confronts the Viiv platform, recently presented by Intel, and should be implemented in products that will be on sale in the first half of 2006.
Formally introduced in 2004 as a brand for the broadcast and professional digital content, AMD Live! will now be extended to the area of ​​consumption, also reaching notebooks. AMD’s focused vision wants to provide users with quick and easy connection solutions to various devices that are already part of the home entertainment experience.
«Our vision of digital media is based on providing the power and flexibility of the PC to give consumers the possibility to improve their entertainment experiences with personal, interactive applications, all without disturbing the viewing of television content», explains Iain Morris , senior vice president of Digital Consumer Media and Pervasive Computing, in a statement.
Supporting the AMD Live! are the dual core Athlon 64 X2 processors for PCS and their equivalents for notebooks. The platform will be sold with the Windows XP Media Center Edition operating system or the next Windows Vista.
Several major North American digital content providers have already shown their support for this new AMD strategy, namely Sportvision, which specializes in sports content.
On the side of hardware AMD has Alienware, ATI Technologies, Broadcom, Motorola, Nero, NVIDIA and VIA Technologies. With STMicroelectronics, AMD will develop a set top box that can be networked.
Remember that the Intel Viiv brand supports several concepts ranging from PCs similar to DVD players to traditional looking equipment, all integrating processors, chipsets and features wireless from Intel.
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