Amazon is preparing to launch a music store online that will not use restrictive copyright protection technologies.
The initiative will have the partnership of EMI, which last month agreed with Apple to sell music without protection technologies, demarcating itself from the traditional policy of major publishers.
The new music store, which will open later this year, will have millions of songs available in MP3 format, which will guarantee users the possibility to listen to the tracks purchased on any reading equipment.
«Our exclusive strategy for MP3 format means that all music purchased by our customers will be DRM-free and can play on any device», confirms Jeff Bezos, CEO of the store online, in statements cited by Reuters.
MP3 has been banned from online music stores for not guaranteeing the level of restrictions that the industry has forced the promoters of music sales projects online to fulfill, in exchange for their content.
EMI recently took a step to change this situation, following a strategy that Virgin and Fnac had also adopted, at least for part of the available content.
Competitors such as Warner Music or Vivendi Universal say they are also testing DRM-free online music distribution systems, but for now they do not provide any further details on the subject.
2007-04-02 – Apple and EMI agree to sell music online without DRM restrictions
2007-01-18 – Fnac and Virgin eliminate anti-copy technology from 350 thousand titles sold online