If there is an area of Apple which (almost) everyone agrees needs very urgent adjustments and improvements if the company wants to compete on an equal footing with its competitors, that which is its own digital assistant. THE Crab She is often described as one of the least skilled assistants in the world and receives criticism from even the creators of the technology that originated it.
But is Ma making the necessary efforts to turn this game around? Well, according to data raised by Thinknumat least one point Apple is losing badly to one of its main competitors: Amazon has hired a lot more people for the Alexa what Ma has been doing to expand Siri's development team.
Analyzing only vacancies opened by each company the day before yesterday (2/1), Amazon had 747 job offers with the word "Alexa" in the title; Apple, in turn, had only 167 jobs with the word "Siri." That is, the e-retail giant is hiring professionals five times faster than Ma to develop its digital assistant.
Taking historical data into account over the past two and a half years, Amazon has consistently offered Alexa vacancies at an average rate four times higher than Apple's offers for Siri related positions. The chart below shows this disparity well:
Himself Thinknum One thing to consider is that Amazon is a much larger company with a staff than Apple (only 613,000 versus 80,000 employees), so its hiring rate is also much higher. However, looking only at the sectors related to digital assistants, companies are more or less on a par with the rate of new hires, so it remains quite a noticeable difference.
Of course, just a large number of hires is not the key to anything's success: Apple may well present a better product with a small team, as it has proven to be able to do several times since its inception. The point is that so far this has not happened to Siri; Is it the case, therefore, that Ma accelerate this attraction for new talent and put more people working on the assistant and generating ideas for her?
I would say yes.