Amazon opened a direct selling operations center in Brazil in January, which should increase its popularity in the country. However, there is a lot of information about the e-commerce giant that Brazilians don't know about. The company nowadays markets a wide variety of products, but at first its business was limited to selling books online. Founded in July 1994, Amazon began as a startup run from second-hand computers in the garage of engineer Jeff Bezos, the company's current CEO.
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The company has become one of the first in the industry to gain prominence in the e-commerce market. Over the course of more than 20 years, Kindle's owner survived the 2000s bubble and became a global company. In the following list, know six curious facts about Amazon.
In just three years, Amazon's online store has gone from selling books to selling everything. Photo: Luciana Maline / dnetc
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The e-commerce was initially called Cadabra.Inc. Amazon CEO Jeff Bezos's idea was to make a magic word reference Abracadabra, but his first lawyer warned him that the association might not sound all that clear. Also, some people listened to Cadver when they contacted the store over the phone.
Finding it difficult to name his brand, the CEO decided to draw inspiration from the dictionary, starting with the letter A. At the time, the sites were listed in alphabetical order, so securing a name with the first letter of the alphabet was strategic. When he came across the word Amazon, he decided that nothing could be better than naming what would become the world's largest bookstore inspired by the largest river in the world.
Initially, the Amazon logo carried an explicit reference origin of the brand name. Art brought an Aculus cut by the abstract design of a river. This design remained until 2000, when the company adopted the current logo, which bears the inscription Amazon above an orange curved arrow, which connects the letter A to the letter Z.
Amazon logo brings reference variety of products offered and the pleasure of serving the customer Photo: Divulgao / Amazon
The arrowhead helps create the image of a dimpled smile, which, according to the design agency that designed the logo, says we're happy to deliver anything, anywhere. "The connection from letter A to letter Z is also on purpose, showing that Amazon offers anything customers might be looking for online.
3. First Book Sold
Famous for its pioneering e-commerce literary business, Amazon sold its first book in 1995 from Jeff Bezos' garage in Seattle. The work was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.
In July 2013, Amazon's website faced a technical problem and went down for exactly 49 minutes. Although customers never waited an hour to surf and shop, the quick failure cost the store about $ 5.7 million (R $ 21.3 million in direct conversion).
Amazon website went down for less than an hour in 2013 and generated $ 5.7 million loss Photo: Melissa Cruz / dnetc
To get an idea of how the saying "time money" applies to the site, by 2012 Amazon net sales had reached $ 61.09 billion (R $ 227.9 billion, in direct conversion), which totals an average of $ 116,229.07 ($ 433,534.43 in direct conversion) in sales every minute. The e-commerce giant's profit continues to grow: In the last quarter of 2018, Amazon's net sales closed at $ 72.4 billion ($ 270.05 billion, in direct conversion).
A lot of people don't know, but Amazon has a donation program for charities. AmazonSmile allocates 0.5% of the value of customer purchases to an entity of their own choice. To contribute to the initiative, simply start browsing at smile.amazon and continue shopping as usual.
Participation in AmazonSmile does not require the creation of a separate account and does not incur any extra costs to the customer. Currently, about 1.5 million public charities participate in the program.
The famous one-click buy feature, which allows consumers to enter their billing and shipping data at one time for online shopping, was created by Amazon in 1997. At the time, e-commerce was starting to develop, and technology promoted a true revolution by making life easier for the consumer.
Amazon "1-Click" Technology Patent Photo: Reproduction / Ana Letcia Loubak
Intellectual property behind 1-Click "was protected by a patent granted in 1999 by Amazon. That is, companies wishing to use the system had to pay a license. In 2000, Apple acquired the license to use the feature and the license. Trademark 1-Click on the Apple Online Store With the patent expiring in 2017, other online stores are free to use the formula.
Via Business Insider (1, 2, and 3), Wired, LogoMyWay, Apple, and G1
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