The title of the article may seem obvious, but no. I explain: Traditionally, Apple has a special event in September where it presents the new iPhones; On the Friday following the event, the devices go pre-sale, reaching stores on Friday of another week.
However, in the last two years (since the company launched three models, by the way), this has not been the case. Although announced together in 2017, iPhones 8 and 8 Plus began selling in September, while iPhone X only in November. Already in 2018, the XS, XS Max and XR iPhones were announced at the same special event; however, while the XS / XS Max pair went on sale in September, the XR hit stores in October.
This year, however, according to analysts at Wedbush, all three models will hit the market on the same day!
The “bet” makes sense for a few reasons: 1. Smartphone sales are not as amazing as they once were, so the company doesn't need a huge initial inventory; 2. This year's models apparently won't have new features which make production so difficult (as was the case with iPhone X and the introduction of Face ID); 3. It is no longer new for Apple to produce / distribute three models of iPhones in the same year; and the list goes on
Analyst Dan Ives, however, believes that the “iPhones 11” (successor of XR) and “11 Pro” (successors of XS and XS Max) will be released in the second week of September, which would be just before the projected dates as As we speak, the new iPhones have everything to hit stores on September 20th.
In a related note, Wedbush analysts also believe, like Ming-Chi Kuo, that Apple absorbs (at least in the short term) the new taxes set by President Donald Trump's government on products imported from China.
However, if the trade war breaks out by 2020, Apple will not be able to maintain that scenario and have two options: pass the cost on to consumers or take part of China's product production. If prices are readjusted, analysts bet Apple would sell 8 million fewer iPhones in the United States.