The title of the article may seem obvious, but it is not. I explain: traditionally, Apple has a special event in September in which it presents the new iPhones; on the Friday following the event, the devices go on pre-order, hitting stores on Friday the other week.
However, in the last two years (since the company launched three models, say), it has not been so. Although they were announced together in 2017, the iPhones 8 and 8 Plus started selling in September, while the iPhone X only in November. In 2018, the iPhones XS, XS Max and XR were announced at the same special event; however, while the pair XS / XS Max went on sale in September, the XR hit stores in October.
This year, however, according to Wedbush, all three models will hit the market on the same day!
The “bet” makes sense for a few reasons: 1. smartphone sales are no longer as incredible as they once were, so the company does not need a huge initial stock; 2. this year’s models, apparently, will not have new features which make production so difficult (as was the case with the iPhone X and the introduction of Face ID); 3. it is no longer new for Apple to produce / distribute three models of iPhones in the same year; and the list goes on …
The analyst Dan Ives, however, believes that the “iPhones 11” (successor to the XR) and “11 Pro” (successors to the XS and XS Max) will be launched in the second week of September, which would be just before the projected dates – as we said, the new iPhones have everything to hit stores on September 20th.
On a related note, Wedbush analysts also believe, like Ming-Chi Kuo, that Apple will absorb (at least in the short term) the new taxes imposed by President Donald Trump’s government on products imported from China.
However, if the trade war enters 2020, Apple will not be able to maintain this scenario and will have two options: pass on the cost to consumers or take part of the production of products from China. If prices suffer some kind of adjustment, analysts bet that Apple will sell 8 million less than iPhones in the United States.