TikTok is one of the most used apps today by kids and teens, especially those who love music. It basically serves to record and share very short videos with its followers. The interesting idea has already attracted over 1 billion people in over a hundred countries, becoming one of the apps of the decade in a short time. With such success, it's no wonder if you want to know all about TikTok.
That's why we've separated some curiosities from the Chinese music app that has so quickly conquered the rest of the world. Check out our full list below!
1. Musical.ly
2. Downloads
Believe it or not, TikTok has been downloaded over 1.5 billion times around the world. Most of these users come from India, with 466 million users, while China and the United States are slightly behind, with 173 and 123 million users, respectively.
3. Active Users
Of course, it's not just downloads that matter, after all, the app needs active users to really be successful. TikTok currently has about 800 million monthly active users worldwide.
A very considerable number for such an app. Other than that, it is worth remembering that there are many users who have become very famous and who accumulate millions of fans on the platform.
4. Among the most downloaded
Apart from the total number of downloads and active users, it is worth mentioning that it is almost always one of the most downloaded on the App Store and Google Play Store. At the Apple store, he took time off in front of Instagram, YouTube and Facebook, with 33 million downloads.
Already Google Play Store, it ends up a little behind WhatsApp and Facebook Messenger. Of course the third position is not that bad.
5. Medium Usage
If you really want to know everything about TikTok, consider the average use of the app in the hands of users. Overall, the app used for 52 minutes throughout the day.
It may not seem so much, but I need to note that a lot of people open the app, watch a few videos and close it. It is also worth mentioning that TikTok opens about 8 times a day for each users.
6. Creation
Another interesting fact about TikTok is the rate of video creation by its users. About 83% of those who own the app have already created and posted a video on the social network, which is one of the best alternatives to Facebook today.
7. Phases
To know all about TikTok, I need to know where it can be used. So far, the application has been launched and downloaded in over 155 different countries.
There are 75 different languages, ie quite diverse content worldwide.
8. Creator Profit
Here's a very interesting fact about TikTok, especially for those who want to start making videos in the app. Although there is no constant way to make money with TikTok, many creators make a good profit from the app.
Most rely entirely on brands paying for video advertising. To get started, those with more than 2.5 million followers charge $ 600 to $ 1000 per post.
Those with smaller numbers, 10,000 to 20,000 followers, usually charge between $ 100 and $ 200 for video posted with advertising.
9. App Profit
Since we talk about the profit that in-app creators make from their videos, it's worth mentioning when the app is making money for its owners. In 2018 alone, the app raised over $ 1 billion for ByteDance.
Of course the number tends to grow with the popularity of the app. Still, it is worth mentioning that the profits are not that constant, as they also depend on the videos, the creators and the advertising they pay to enter the app.
10. Artificial intelligence
11. International Offices
In addition to launching the app in many countries, TikTok also has official offices around the world. There are currently offices in the following locations: Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, So Paulo, Seoul, Shanghai, Singapore, and Tokyo.
12. Teenagers are the majority
As expected, such an app ends up being much more used by younger people. In the case of TikTok, most are still teenagers.
Recent app data shows that about 41% of users are between 16 and 24 years old.
13. Adults using the app
Although the app is more geared towards children and teens, more and more adults are being conquered by TikTok. If in 2017 only 2.6 million adult users were using the app, now there are over 14 million people in this age group enjoying TikTok.
14. Division of genres
Now that we mention the increasing number of adults on TikTok, it's also good to talk about the gender division in the app. Apparently, the app even more popular among those who identify as male.
There are 56% male users and 44% female identities.
15. Watched Videos
16. Censored
Although extremely popular in India and Indonesia, TikTok has already been censored in some ways in these countries for a period. Users had restricted access and the app could not even be downloaded for some time.
All due to concerns about the content posted on the platform. Apparently this has already been resolved and the use of the app is normalized by these locations.
17. Amount paid to new influencers
Even though many users have become known after using the app, TikTok still strives to try to bring influencers from other networks to itself. It is estimated that they offered at least $ 500 for certain influencers to download and start using the app.
18. Users use the app daily
With so many active users, imagine how many of them actually open and use TikTok daily. According to the app itself, only 90% of users at least open TikTok every day, even just once.
Most prefer to watch content from the creators they follow, while a smaller number post their own creations every day.
19. Competitors
So far, only a few have tried to compete with TikTok. In 2018, Facebook even tried their luck launching the Lasso app, but its monthly downloads are only 1% of the total that TikTok gets.
20. Places where you are most sought after
The most interesting thing is that TikTok is not searched like this here. In fact, the places with the most searches in the app are Pakistan, Nepal, Indonesia, India and Bangladesh. It makes sense, since most of its users come from these regions.
21. How does it compare with other platforms
Even with so many downloads and users, imagine how the use of TikTok compares to other platforms. In the United States, for example, 3% app usage among total social network users.
Meanwhile, we have YouTube being used by 74%, Instagram by 38% and Snapchat by 23% of those users.
22. Similarities with Snapchat
Since we mentioned Snapchat, it's worth talking about the similarities that TikTok has with it. Both are mostly used by teens, can be used to create or watch short videos and have many social features focused on this video system.
Some US companies have even accused ByteDance of copying Snapchat features on TikTok. Still, it can be said that users of both apps are looking for very different things in each.
23. Different Name in China
Even those who know almost everything about TikTok may not know this, but the app has a different name in China. By the way, it's called Douyin and it works the same way, just by another name.
24. More users on Android
We have previously seen that TikTok is consistently ranked # 1 in the App Store while being # 3 in the Google Play Store. Still, the use on Android smartphones is much higher.
About 80% of TikTok's total users use the app on an Android device. Considering there are many more Android models in the world, it makes a lot of sense.
25. Development
To finish our list of everything about TikTok, it might be cool to know a little bit about app development. For those who do not know, it took about 200 days to develop the original application in China.
In this case, we are still talking about the verse known as Douyin (which we mentioned above) which later became TikTok in the rest of the world. Start using the app on your Android or iPhone!
Did you like to know everything about TikTok?
Could you use our list to know everything about TikTok? So be sure to leave your comment telling us what you think of the facts about the app and if there are any other curiosities you would like to see here.
