After reaching € 4 billion in mobile revenue in 2005, Alcatel is preparing to respond to the growing demand for more technologically advanced but high-capacity solutions in emerging markets. The philosophy of bringing new applications to the mass market also applies to Mobile TV, where the company today launched the Unlimited Mobile TV for Mass Market initiative.
Marc Rouane, President of the Mobile Division, explained in a press conference that more than three quarters of mobile revenues originated in emerging markets in 2005, a trend that will continue throughout 2006. Justifying this balance with the fact that these markets being in great expansion, the president of the Mobile Division defended that there is still a lot of room to grow in these areas, but that operators should bet on solutions of great capacity and flexibility that will allow them to support the growth of the number of subscribers, while providing more sophisticated services .
For Marc Rouane, growth in emerging markets involves providing Internet access with more speed, music and video services. Alcatel has a series of flexible solutions that can respond to the increase in subscribers in urban areas by conquering segments of lower economic capacity, extending to rural areas and covering remote communities, guaranteed the president of this area.
Mobile TV for everyone With the initiative launched today, Alcatel wants to respond to an emerging need, which the company identifies as one of the main trends for 2006. “This is one of the killer apllications we were looking for, ”said Marc Rouane.
The focus on massification comes from an agnostic solution in terms of technology, which combines DVB-H, UMTS and satellite transmission to give the user the best experience wherever they are. Here too, the company wants to give operators more flexibility, allowing support to an unlimited number of channels and users.
Alcatel has already implemented a solution with Orange where it offers 50 live channels, plus 9 thematic channels, having generated more than 22.3 million videos and TV sessions in 2005. The company will now move forward with T-Mobile in the TV in your Pocket, covering more than 86 million subscribers.
Editorial Note: TeK traveled to 3GSMWorld at the invitation of Alcatel.
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