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AirPods Are Most Wanted "Audible" by US Consumers

A few weeks ago, we talked about how Apple was loosely dominating the Audible (wireless headphones), holding more than half of the segment. Well, apparently, Ma can sit back and relax: if it depends on the data raised by Counterpoint research, the situation will not change in the near future.

The firm did a survey of US consumers and found that Apple is the most widely quoted brand, among those that potential customers think of when designing their next purchase in the industry. Specifically speaking, 57% surveyed stated that they have the Airpods as a preference for future purchase of β€œaudible” devices.

The next marks in the survey were the Bose (39%), the Samsung (33%), the Sony (31%) and the Beats (26%) that would subsidize from Apple, but was dismembered from the ship me for statistical purposes. It is worth noting that the consumers interviewed could cite more than one brand in their answers, which explains the sum of the percentages higher than 100%.

According to consumers surveyed, Apple's preference is for factors such as ease of use, comfort and portability, as in a previous March survey, the "sound quality" factor was not among the most cited by users.

Nearly 60% of users said they already had a pair of wireless headsets, and of these, just under half purchased their audible devices over a year ago; 40% plan to buy a new pair over the next year, which is also great news for Apple.

The question now is whether Amazon's arrival on the market would cause a significant shake to Apple's dominance among audiences. Do you think so?

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Official image:

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Price: Starting at R $ 1,214.10Installment Price: at up to 12x from R $ 112.42Feature: wireless headphonesRelease: March 2019

via Apple World Today