Air France and KLM have joined together to create a social network dedicated to travelers, Bluenity. The idea is that air travel customers, customers of both companies, use the space to share itineraries, travel tips, information about hotels and restaurants.
To streamline the use of the network, promoters integrate the data of each user’s trip on the social network. This is a way of being able to receive such travel tips from the other members and, on the other hand, it opens the way for passengers on the same flight to meet.
When the platform presented an example given by those in charge, of the advantages that the social network can offer, it was the fact of opening the way to exchange contacts to share a taxi at the destination.
The companies expect 300 thousand users in the first year of activity of the social network, which is said to be the first in aviation but it is not, since Lufthansa has an identical platform, although more focused on young people. It’s GenFlyLounge.
Air France and KLM have a total of around 75 million customers.
