According to the Billboard, Apple was able to close deals with Merlin (which represents around 20,000 labels and distributors in more than 40 countries) and the Beggars Group (which includes independent record labels 4AD, XL, Matador and Rough Trade, in addition to also having links with career of musicians / bands like Adele, Radiohead, Arcade Fire and The xx, for example).
Here is an excerpt from the statement that Charles Caldas, CEO of Merlin, sent to members of the organization:
I am pleased to report that Apple made the decision to pay for all individual reproductions on Apple Music during the testing period, as well as modified a number of other terms that members were negotiating directly with. With these changes, we are happy to support the business.
The Beggars Group has already confirmed the agreement with Apple for the The Next Web.
And so, after a twist in which the trigger was an open letter from singer Taylor Swift addressed to Apple, everything is heading towards a very complete release on June 30, when iOS 8.4 is released for everyone and users can start testing The Apple Music.
In a related note also released by the TNW, the singer Pharrell Williams posted the following video on his Facebook page:
Freedom. June 30th Apple Music
Posted by Pharrell Williams on Tera, June 23, 2015
The song "Freedom", used even in the Apple Music commercial, has not yet been released. And, at least for this video, everything indicates that this launch will be exclusive in the service of streaming from Apple.