Fake news that insists on circulating on social media can cause serious harm. As a result, companies are increasingly investing in strategies to resolve the situation. An example of this is Facebook, which in December of last year debuted its new measure to settle with the news that did not bring real content, all through an informational stamp. However, this week the company admitted that its method did not have the expected effect.
Through a text published on the Medium platform, Jeff Smith, Facebook's product designer, revealed the company's new strategy. Now, the social network will display reviews from checking agencies along with the related articles shown below the links deemed suspicious.
Smith says the original idea of inserting a red flag next to the post indicating that the post could be fake may have had the opposite effect at times. "Some research has suggested that strong language or visualization, like a glaring red flag, can give more strength to a person's beliefs," he said.
To top it off, the red flags appeared only when the content was being analyzed by two or more Facebook-checking agencies. Therefore, the range of labels was drastically reduced, as there are not many checking agencies in the world and they could not always dedicate themselves to the same news.
Through the tests done with the new method, according to Smith, it was possible to notice that the number of clicks on the content considered false did not have a drastic decrease, what really changed was the number of shares.
The novelty begins to emerge from this week.