As we know, Apple’s last fiscal quarter was an absolute success, with emphasis on the increase in iPhones sales, mainly of the new entry model. Now, the Gartner released a survey that seals the growth of sales of Apple in the period – after a year, let’s say, difficult.
According to company data, after a sequence of four falling quarters – due to the trade war between the United States and China and the shy sales of the XS and XS Max iPhones, which did not have the same popularity as the XR -, iPhones sales grew for the first time in the last quarter of 2019.
The firm suggests that Apple sold 69.5 million of iPhones, against 64.5 million in the same quarter of 2018. This caused Apple to increase its share of the global smartphone market to 17.1%, only 0.2 percentage point behind the Samsung, segment leader.
In 2019, as a whole, Apple was in the Top 3, behind Samsung and Huawei.
After four consecutive quarters of decline, sales of Apple’s iPhone grew again, with an increase of 7.8% in the fourth quarter [de 2019]. A slight drop in the prices of the iPhone 11 compared to the iPhone XR, and further price reductions on the previous generation iPhone models, have increased demand and have also helped Apple regain second place.
Finally, Gartner says that sales were particularly strong in China, where they grew 39% in the fourth quarter of 2019. In addition, Apple performed strongly in several other markets, such as Brazil, United Kingdom, France, Germany and India.
As we reported, the Cupertino giant’s expectations for the first fiscal quarter of this year are not positive, largely thanks to the surge in Coronavirus (COVID-19) in China and in several countries, which caused not only the interruption of production but also the drop in sales in Chinese territory, which is one of Apple’s largest markets worldwide.