After 28 years, Apple will return to CES in 2020 – in a way

It's been a long time since the last time Apple officially showed up at Consumer Electronics Show (CES), the largest electronics fair in the world: it was in 1992when CEO John Sculley took the stage of the event to introduce the unsuccessful (but loved by some) PDA Newton. Now guess what: Ma is back!

But take it easy: the company will neither make a presentation of itself nor set up a booth at CES 2020. Instead, the official representation of the Cupertino giant will be left to Jane Horvath, senior director of privacy company, who participate in a round table About the subject. Something already, right?

The event will take place on 7/1 and will be based on a discussion of the responsibility of large companies for user privacy, addressing issues such as regulations around the world and the increasingly demanding expectations of consumers. In addition to Horvath, executives of giants like Facebook and the Procter & Gamble will also participate in the round table.

It is worth noting that, even without officially participating, Apple has been rehearsing a rapprochement with CES in recent times; Last year, the company made headlines when it populated the city of Las Vegas (venue) with announcements highlighting the privacy of the iPhone against its main competitors. In addition, several manufacturers take advantage of the event to announce accessories and devices related to Apple products and services.

CES 2020 will take place January 7-10, 2020, at the Las Vegas Convention Center. We will, of course, stay tuned to whatever is most relevant to you.

via Bloomberg