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After 28 years, Apple will return to CES in 2020 – in a way

CES 2020

It’s been a long time since the last time that Apple officially showed up at Consumer Electronics Show (CES), the largest electronics fair in the world: it was in 1992, when then CEO John Sculley took the stage to present the unsuccessful (but loved by some) PDA Newton. Now guess what: the Apple is back!

But be calm: the company will not make its own presentation or set up a stand at CES 2020. Instead, the official representation of the Cupertino giant will be on account of Jane Horvath, senior director of privacy company, which will participate in a round table About the subject. It’s something, isn’t it?

The event in question will take place on 7/1 and will be based on a discussion about the responsibility of large companies in the privacy of users, touching on issues such as regulations around the world and the increasingly demanding expectations of consumers. In addition to Horvath, executives from giants like Facebook and the Procter & Gamble will also participate in the round table.

It is worth noting that, even without officially participating, Apple has recently tried to get closer to CES; last year, the company made headlines when it filled the city of Las Vegas (venue of the event) with advertisements highlighting the privacy of the iPhone from its main competitors. In addition, several manufacturers take advantage of the event to announce accessories and devices related to Apple products and services.

CES 2020 will take place between January 7 and 10, 2020, at the Las Vegas Convention Center. We, of course, will stay connected in everything that is most relevant to you.

via Bloomberg