Advertising between Google and Yahoo at risk

Advertising between Google and Yahoo at risk

Advertising between Google and Yahoo at risk

Google and Yahoo may suspend their commercial partnership in advertising because they are unable to reach an agreement with the US Department of Justice (DOJ), according to the Wall Street Journal.

The justice department threatens to block the deal between the two companies for lack of concessions.

Google announced in early October that the application of its partnership with Yahoo, initially scheduled for June, would be postponed until discussions with the DOJ are over, which is expected to rule on business compliance with US competition laws.

The advertising partnership between the two Internet giants was announced in June at a time when Yahoo was in the throes of «arm wrestling» with Microsoft, which intended to buy the company.

The agreement would allow Yahoo to display sponsored relationships, negotiated by Google, on its pages, sharing the resulting profits.