Without a doubt, we can make an approximation without any chance of making mistakes: apps and success. To give you an idea, the Android Market already computes around 10 billion app downloads. For the user, total happiness. But what about the app developer? At first, of course, a lot of happiness. But how can he refinance his product?
It is in this respect that a change seems to be coming. THE Apple, for example, set a reasonably long time to sell your apps. In spite of this, what is happening is that the readiness to pay them is suffering a decline. Software development companies have had to adapt, bringing to the market a good mix of free and paid versions of their products. This concludes the growing importance that advertising has throughout this history.
The following infographic shows some statistics and forecasts about app advertising (known as In-App-Advertising). The company that released it, Buysellads, considers that in the next four years the volume of advertising should increase up to ten times, resulting in a gain of around 900 million dollars. Let’s say that this is a rather modest figure, especially if you keep in mind that the creator of Angry Birds, the Rovio, moves more than 1 million dollars a month with advertising.