After the relatively warm start of sales of iPhones 8 and 8 Plus, the eyes of the technological world turned to the iPhone X: Would the new apple of Ma’s eyes be able to obtain from the public the interest that has always characterized the launch of a new Apple smartphone? After all, if on the one hand the new device is what actually brings news, on the other hand the price of its label could scare off many potential consumers.
Well, due to the queues we saw around the world with the launch of the new smartphone, we already had an idea of ??the result of all this, and now the numbers of the firm Localytics come to confirm what we already expected: yes, the iPhone X had a reasonably higher adoption rate than that of its «cheaper» brothers.
In the first three days of sale, the iPhones 8 and 8 Plus together gained a 0.7% share of the entire installed base of iPhones (0.3% for the iPhone 8 and 0.4% for the iPhone 8 Plus ). J iPhone X conquered, in the same period, 0.93% of this universe.
Despite being a small leap, it is good to note that previous editions of the device have achieved much more impressive numbers. Last year, the iPhones 7 and 7 Plus conquered, in the same period, 1.2% of Apple’s smartphone base. This number was 1.3% in 2016, with the iPhones 6s and 6s Plus, and 2.3% in 2015, with the iPhones 6 and 6 Plus.
Anyway, it is good to note that this is not a fixed index: each year, it becomes a more difficult task to achieve a ?higher? adoption rate for the simple reason that, each year, more and more iPhones are on the market and Therefore, to win the same share, it is necessary to sell a much larger number of units.
So, in general, it can be said that the iPhone X is doing very well, thanks even in other ways, like this statement by the president of AT&T CNBC that the model ?the most awaited version of the iPhone? in history. If your brand is to be left in the smartphone world, however, this is a question that only time will answer.