Adobe invests in real-time media with the acquisition of Scene7

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Adobe announced the purchase of Scene7, a company that specializes in providing average interactive in real time. The financial terms of the agreement are not known, but it is known that Adobe’s aim is to «offer and expand these interactive editing services as well as expand its online presence with its creative technological solutions», says a company statement.

It appears that the vast majority of Scene7’s human resources will be integrated into Adobe, including the president, Doug Mack, who will assume the position of vice president in the Creative Solutions Services area in the new home.

For the former CEO of Scene7, Adobe is «the ideal company to accelerate the development and global distribution» of the interactive media solutions that the company produces. Doug Mack believes that with this business ordinary customers, partners and employees will benefit from the creation of strategic integrations with Adobe products, which will lead to an increase in the «visibility of Scene7 solutions» and an expansion «of portfolio of Adobe hosting solutions. «

John Loiacono, vice president of Creative Solutions at Adobe, states that «Scene7 has done an excellent job in developing a sophisticated system that supports availability online high quality graphic and dynamic content «.

The same official affirms in a statement that with this deal Adobe will build a strong infrastructure for the Internet, which will allow to reinforce «Scene7’s portfolio of customers and reduce the time available for technologies used by millions of creatives worldwide. «.

Scene7’s work has already been requested by companies like Sears, Macy’s, Levi Strauss & Co., who look to the company’s solutions for the answer to rich and interactive experiences of average, such as zoom, dynamic sizing, personalization and dynamic interactive product catalogs.

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