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Adobe and Google seal agreement for joint distribution of products on the Internet

COLLAB distinguished with the APDC / Siemens Innovation Award

THE software house company announced in a statement this Wednesday that it will collaborate with Google in the coming years by inserting the search engine toolbar into several Adobe products.

According to the statement issued by Adobe Systems, from now on users who make the download Adobe’s Macromedia Shockwave Player may add the Google toolbar to Internet Explorer.

In a second phase of the agreement, the search engine toolbar will be included in other Adobe products.

Shantanu Narayen, president of Adobe, said in a statement that «as leaders in our markets, it is appropriate for Adobe and Google to work together to provide improvements in terms of ideas and information to our users. […] that will benefit from the usefulness that the Google toolbar will bring «, since it will be possible» to carry out searches without having to go to the search engine’s website «. increase Google exposure to more customers. «

Despite not revealing the financial data related to the agreement, the same official said that the company «expects the project to represent an increase in Adobe’s benefits for some years».

On the part of Google, Omid Kordestani, vice president of sales and business at Google, says that «Adobe customers are the smartest and most enthusiastic consumers of web content […], we believe that together we can help them find the information they’re looking for more easily. «

To date, more than 200 million downloads Macromedia Shockwave Player, a program distributed free on the Internet that allows users to view online interactive content – games, presentations, advertisements on websites, among others.

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