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«Addictions» to the use of tablets revealed in new study

IOS update brings more functionality to iPad and iPhone

Most iPad owners are under the age of 35, are male and tend to behave more sympathetically than users of the «cousin» iPhone. He also has a greater history of experience with technology and spends more time watching movies and television and reading books and magazines.

The data is contained in an analysis by Nielsen that tries to identify the profile of users of tablets, portable consoles, smartphones and readers of ebooks and evaluates how those same are used gadgets. The study covered more than 5,000 respondents in August, in which four percent had a tablet, six percent had a ebooks, 21 percent a portable console and 25 percent a smartphone.

When comparing users of tablets and digital readers, the report states that iPad users are mostly men (65%) and under 35 years old (63%). Those who chose the Kindle have a more balanced gender profile (52% are men) and are older (53%).

In a question about the habit of lending devices, Nielsen indicates that owners of digital readers are the most «selfish». Players do not mind sharing their console. Forty-six percent of homeowners tablets share the device with other people, while only 34 percent of those with a smartphone leaves the terminal in the hands of others.

Besides having other gadgets, 48 percent of those with a tablet, bought it right at the time of launch, a rate that is not registered among the remaining respondents.

The study also reveals that, although the majority of supporters of tablet Apple has already downloaded at least one application, a third (32%) seems to be content with those that already come by default on the device.

Among those who do downloads only five percent choose to download free applications. The others choose the paid ones.

Games are the biggest attraction for those who pay for applications, accounting for 62 percent of downloads. Then come the books, with 54 percent, and the songs, with 50 percent.

With an iPad in their hands, respondents often read books, magazines, watch series and movies much more frequently than those using an iPhone, who listen to music and radio and read news a little more often.