The developer version of Chrome for Android – known as Canary – has begun distributing the first signs of the native ad blocker that Google will incorporate into the browser.
In June, the search engine announced that Google Chrome will block ads from sites that violate the Better Ads Standards, including its own display network (GDN), beginning in 2018.
“We believe that online advertising should be better. That’s why we joined ‘Coalition for Better Ads’, an industry group dedicated to improving online ads, ”published the company.
A new subsection called “Ads” can be found in Chrome’s settings and allows you to enable or disable a feature that “will block ads from sites that tend to show intrusive ads”.
In fact, the option is already enabled by default after installing the Canary version of Chrome, which indicates that Google will really face the ads that have been annoying most users.