Action splits (literally) YouTube


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Of Communicators:

Interventions on YouTube pages are becoming a trend.

After the pioneering “Wario Land: Shake It”, We have one more example.

This is the campaign Re_ created by McCann Erickson of Madrid for the Spanish conglomerate Acciona which, among various branches, is dedicated to renewable energies.

Among the various actions developed, I highlight here a channel specially created on the website where when we watch the beautiful campaign film, it starts to interact with the page, revealing the campaign renewal concept.


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