Action splits (literally) YouTube | Google Discovery Skip to content Skip to blog sidebar
Interventions on YouTube pages are becoming a trend. After the pioneering “Wario Land: Shake It”, We have one more example. This is the campaign Re_ created by McCann Erickson of Madrid for the Spanish conglomerate Acciona which, among various branches, is dedicated to renewable energies.
Among the various actions developed, I highlight here a channel specially created on the website where when we watch the beautiful campaign film, it starts to interact with the page, revealing the campaign renewal concept. Great!
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