Among the novelties, Acer also presents communication strategies to speak directly to the gamer audience
In addition to introducing notebooks and monitors to the gamer market, the Acer expands its operations in the segment with a new line of accessories, new hotsite and support for national e-sport sponsored by Electronic Sports League (ESL). See the main highlights.
Support for national e-sport
E-sport is a phenomenon derived from the expansion of the gamer market and the Acer is opening new channels of communication with the gamer audience. “We entered into a partnership with ESL, Electronic Sports League, which is starting its operation in Brazil, as it is the largest e-sport company in the world”, Comments the Marketing Director at Acer Brazil, Anderson Kanno.
As a master sponsor in the current tournament, Acer ESL Brasil Premier League, the brand solidifies support for this sector in the country. “We offer the best options for gamer products on the market. During the finals, players will face their opponents using the entire Predator line ”, adds Kanno.
Another new communication channel will be the hotsite www.acerpredator.com.br. The exclusive website for the gamer audience was designed to dialogue directly with its consumers, presenting a complete portfolio of available products, where it is possible to check details of each equipment, in addition to allowing online purchase.
To build a complete ecosystem for the gamer consumer, Acer also launched a series of accessories. Backpack, headset, mouse and mousepad are the novelties that arrive to expand the Predator family.
Made of ballistic nylon, the Predator gamer backpack it is light, ultra-resistant and waterproof. With several compartments, it has a main pocket that fits the 15 ”and 17” Predator notebooks, in addition to dividers for headphones, keyboard, mouse, cables and other peripherals. The Predator headset and mouse were developed in partnership with Steelseries, one of the most renowned brands when it comes to peripherals for gamers.
Made with hyper-soft foam and built in a very light material, the Predator headset it is mainly indicated for use in long hours of play. With a retractable unidirectional microphone, which focuses on the voice and eliminates noise so that the player has a more immersive experience, it was designed for use by pro-players in the championships and has excellent noise cancellation.
The other peripheral, which brings a differential, is the Predator anatomical mouse, with the renowned Pixart PMW3310 optical sensor, adjustable DPI from 50 to 6500 and switches with a service life of over 30 million clicks. In addition, with SteelSeries Engine 3, the player controls not only DPI, but settings such as angle, acceleration and deceleration.
To assist with mouse performance, the mousepad Predator was developed with the help of professional players and has a surface ultra responsive, while the rubber base prevents it from moving.