ACEP now includes Interactive Advertising

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ACEP abandoned its name and adopted a new acronym: ACEPI. This changes to the new name of the entity, which is now called the Association of Electronic Commerce and Interactive Advertising.

According to the association, the strategy was approved by the General Assembly and the new designation aims to «make the concept of electronic commerce that presides over it more comprehensive and complete and also encompass companies and professionals in the Interactive Advertising sector».

The new organizational model of until now known as ACEP is «structured in Specialized Commissions», each linked to the various areas of online business and interactive advertising in Portugal.

The Association’s Chairman of the Board remains for the three-year period until 2012, that is, he will remain Alexandre Nilo Fonseca.